1. 政策適用範圍 | Scope of Policy

The following privacy policy applies to the collection, use, and protection of personal data involved in your activities on this website, including but not limited to:

• Browsing website content
• Registering a member account
• Purchasing goods or services
• Subscribing to newsletters
• Participating in activities or surveys

However, it does not apply to other websites linked to this website, nor does it apply to personnel not entrusted or involved in the management of this website.

2. 個人資料之蒐集、處理及利用

Collection, Processing and Use of Personal Data

2.1 一般瀏覽 | General Browsing

When simply browsing and downloading files on this website, this website does not collect any personal identity information.

2.2 會員註冊 | Member Registration

When you register as a member of this website, we will ask you to provide the following information:

• Name
• Email address
• Contact phone number
• Mailing address
• Date of birth (optional)

2.3 購物交易 | Shopping Transactions

When you make purchases on this website, we will collect the following information:

• Orderer information (name, phone number, email)
• Recipient information (name, phone number, shipping address)
• Payment information (credit card information is processed by third-party payment platforms, this website does not store full card numbers)
• Invoice information (VAT number, company name, etc.)
• Purchase history and preferences

2.4 使用記錄 | Usage Records

This website records users' IP addresses, access times, pages viewed, click behavior, and other data. This data is only used for internal aggregate analysis of website traffic and online behavior to improve the quality of service of this website.

3. 個人資料使用目的 | Purpose of Personal Data Use

The personal data we collect will be used for the following purposes:

訂單處理與配送

• Process your orders
• Arrange product delivery
• Provide after-sales service

會員服務

• Provide exclusive member offers
• Send newsletters and promotional messages
• Member rights management

客戶服務

• Respond to your inquiries
• Process return and exchange applications
• Resolve shopping issues

網站優化

• Improve website functionality
• Personalize shopping experience
• Product recommendations

4. 資料保護與使用限制 | Data Protection

This website is obligated to protect the privacy of all users. Without your consent, it will not modify or delete any personal data. However, exceptions apply in the following situations:

• Through legal channels
• To protect or defend the rights or property of users
• To protect the interests of various related units of this website
• To cooperate with legitimate judicial investigations
• To fulfill contractual obligations (e.g., product delivery, invoicing)

5. 第三方服務 | Third-Party Services

To provide better services, we use the following third-party services:

Shopify

• E-commerce platform services
• Shopping cart and checkout functions
• Order management system

金流服務商

• Credit card payment processing
• Third-party payments (LINE Pay, Apple Pay, etc.)
• Installment payment services

物流服務商

• Product delivery services
• Logistics tracking system
• Convenience store pickup service

行銷工具

• Google Analytics (website analysis)
• Facebook Pixel (ad tracking)
• Klaviyo (email marketing)
• Instagram Shopping (social shopping)

6. 資料安全措施 | Data Security Measures

This website's servers are equipped with firewalls, antivirus systems, and other related information security equipment and necessary security protection measures to protect the website and your personal data.

技術安全措施

• SSL/TLS encrypted transmission technology (HTTPS)
• Firewall equipment, restricting connections to specific ports
• Antivirus software, providing a secure web browsing environment
• Network intrusion detection system, monitoring network traffic
• Regular backup operations
• Regular security patch updates

人員管理

Only authorized personnel can access your personal data, and relevant personnel have signed confidentiality agreements and other written undertakings. Violations of confidentiality obligations will result in relevant legal penalties.

委外服務管理

If it is necessary to entrust related units to provide services due to business needs (such as logistics delivery, payment processing), this website will also strictly require them to comply with confidentiality obligations and take necessary inspection procedures to ensure their compliance.

7. Cookie 使用政策 | Cookie Usage Policy

This website writes and reads Cookies in your computer browser to provide a better shopping experience.

必要性 Cookie

• Maintain login status
• Remember shopping cart contents
• Ensure website security

功能性 Cookie

• Remember your language preferences
• Remember your shipping address
• Store your browsing preferences

分析性 Cookie

• Analyze website usage
• Understand visitor behavior
• Improve website performance

If you do not wish to accept the writing of Cookies, you can adjust your privacy settings in your browser to reject Cookies, but this may cause some functions of this website (such as the shopping cart function) to not operate normally.

8. 電子郵件行銷 | Email Marketing

When you register as a member or subscribe to the newsletter, we will regularly send the following content:

• New product launch notifications
• Promotional activity information
• Exclusive member offers
• Baking knowledge sharing
• Event invitations

您可以隨時透過以下方式取消訂閱：

• Click the "unsubscribe" link at the bottom of the email
• Log in to the member center to adjust newsletter settings
• Contact customer service for assistance

9. 您的權利 | Your Rights

According to the Personal Data Protection Act, you have the following rights:

查詢與閱覽

• Inquire about or request to view your personal data
• Request a copy

更正與補充

• Request correction of incorrect data
• Request supplementation of incomplete data

停止與刪除

• Request to stop collection, processing, or use
• Request deletion of your personal data

訂單相關權利

• Inquire about order status
• Apply for returns or exchanges
• Request an invoice

10. 資料保存期限 | Data Retention Period

We will retain your personal data for different periods based on different purposes:

• 會員資料：保存至會員帳號註銷後 1 年
• 交易記錄：依稅法規定保存 7 年
• 行銷資料：保存至您取消訂閱後 6 個月
• 客服記錄：保存 2 年
• 網站使用記錄：保存 1 年

11. 使用者應盡義務 | User Obligations

提供正確資訊

If you provide any incorrect or false information, this website has the right to refuse your use of all or part of this website's services, and it may affect your order processing and delivery.

保護帳號安全

Please keep your account password secure and do not share it with others. If you discover any abnormal use of your account, please notify us immediately.

遵守使用規範

Please comply with the terms of use and shopping regulations of this website, and do not engage in any illegal acts or acts that infringe upon the rights of others.

12. 政策修訂 | Policy Revisions

This website's privacy policy will be amended from time to time as needed, and the amended terms will be published on this website. For significant changes, we will notify you via email or website announcement.

We recommend that you review this policy regularly to understand the latest changes. Your continued use of this website's services constitutes your agreement to accept the revised privacy policy.